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Dental SEO case study: +187% appointment leads
Local SEO for a dental practice: more visibility on Google Search and Maps for the treatments patients search for most.
+187%appointment leads
+223%calls
+196%Google Maps views
31Top-3 keywords
ClientDental practice
ServiceDental & local SEO
FocusSearch & Google Maps
DataGoogle Business Profile & Search Console
The challenge
What needed to change
The practice needed to show up for high-intent searches such as “dentist near me”, cosmetic dentistry, dental implants and emergency dentist, on Google Search and in Maps.
The results
What the data shows
Appointment leads grew 187%, calls 223% and Google Maps views 196%, with 31 keywords now in the Top 3.
Source: Google Business Profile & Search Console
Google Business Profile
Optimized the profile so the practice could compete in the Map Pack.
Service-page SEO
Built and optimized pages for each key treatment.
Local signals
Local schema, reviews, citations and consistent location signals.
AI-friendly FAQs
Answer-first FAQs that Google and AI assistants can use directly.
Gets you found everywhere
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