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AI search case study: 74% visibility in AI answers
How a specialist tungsten carbide scrap buyer went from barely mentioned to the brand ChatGPT, Gemini and Google’s AI recommend most in its niche.
74%of AI answers name the brand
#1for both core topics, among 232 brands
19Google AI Overview citations
15%share of voice, up from about 7%
ClientCarbide Kings, Charlotte, US
IndustryTungsten carbide scrap buying
ServiceAEO & GEO content program
DataAI visibility tracking & Google captures, Sep–Oct 2026
The challenge
What needed to change
Machine shops no longer Googled where to sell carbide scrap; they asked ChatGPT. The AI answers named the big national recyclers again and again, while Carbide Kings, a specialist in this niche, was hardly mentioned.
The results
What the data shows
In August 2026 Carbide Kings was named in 47% of AI responses for its tracked topics. By October 2026 that reached 74% (up 7 points in the last 30 days): 80% on ChatGPT, 78% on Google’s AI and 65% on Gemini. It ranks first among 232 brands tracked for “tungsten carbide scrap” (69% visibility) and “tungsten carbide recycling” (62%, twice the nearest competitor). Share of voice grew from about 7% to 15%, and sentiment is positive on every platform (84–97%). On Google itself, a September 2026 check of 44 searches found the brand cited inside Google’s AI Overview for 19 of them, including “We Buy Scrap Carbide in Charlotte NC” and “Tungsten Buyers North Carolina”.
Source: AI visibility tracking
Mapped the prompts
Tracked 20 real buyer prompts across ChatGPT, Gemini and Google AI. 85% of them carry commercial intent.
Answer-first content
Every piece opens with a direct, complete answer, followed by real-question FAQ blocks and entity-rich language.
Presence beyond one site
A monthly program across the website, Medium and Blogger, with the same entity and positioning everywhere.
Built month by month
Month one covered the foundations (the material, recycling, pricing, shipping) and each month builds on it.
Gets you found everywhere
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