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Local SEO case study: +312% more local leads
Local SEO across Google Search, Google Maps and the Local Pack that more than quadrupled calls, enquiries and qualified local leads.
+312%calls from Google (48 → 198)
+267%direction requests (30 → 110)
+185%profile views (1.2K → 3.4K)
28keywords in the Top 3
ClientLocal service business
ServiceLocal SEO & GBP
FocusSearch, Maps & Local Pack
DataGBP insights & call tracking
The challenge
What needed to change
The business needed to be found by nearby customers on Google Search, Google Maps and in the Local Pack, where most local buying decisions start.
The results
What the data shows
Over six months (November 2023 to April 2024), calls from the Google Business Profile grew 312% from 48 to 198, direction requests grew 267% from 30 to 110, and profile views grew 185% from 1.2K to 3.4K. The business now ranks in the Top 3 for 28 local keywords.
Source: Google Business Profile insights
Local research
Localised keyword research and competitor analysis.
Google Business Profile
Profile optimization, categories and services.
Local landing pages
Local landing-page SEO with LocalBusiness schema and internal linking.
Citations & NAP
Consistent name, address and phone across citations.
Gets you found everywhere
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