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Real estate SEO case study: +236% organic traffic
SEO for property searches, neighbourhoods and buyer and seller intent, turning search visibility into property leads.
+236%organic traffic
+174%property leads
+289%impressions
68Top-10 keywords
ClientReal estate business
ServiceReal estate SEO & AEO/GEO
FocusProperty & location searches
DataSearch Console & rank tracking
The challenge
What needed to change
The business needed to reach buyers and sellers searching for properties and neighbourhoods, and turn that visibility into leads.
The results
What the data shows
Organic traffic grew 236%, property leads 174% and impressions 289%, with 68 keywords now in the Top 10.
Source: Search Console & rank tracking
Property & location pages
Neighbourhood and location pages built around buyer and seller intent.
Technical SEO
Technical fixes and internal linking across listings and area pages.
Property schema
Structured data so search engines and AI understand listings and locations.
Local & informational content
Local optimization and helpful content that answers buyers’ questions.
Gets you found everywhere
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