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Physical therapy SEO case study: from almost no traffic to 306 a month
SEO for a women’s pelvic floor physical therapy clinic in New Jersey, a specialist service that patients search for privately and locally.
306monthly organic visitors
+36%organic traffic in the last 3 months
266ranking keywords
10keywords in the Top 3
ClientWomen’s pelvic floor physical therapy
LocationNew Jersey, US
ServiceHealthcare & local SEO
DataAhrefs (Sep 2021 – Sep 2023)
The challenge
What needed to change
The clinic offers a specialist service that patients research carefully before booking, but the website was getting almost no organic traffic, so people searching for pelvic floor therapy in New Jersey were not finding it.
The results
What the data shows
Organic traffic was close to zero until early 2023. By September 2023 the site had 306 monthly organic visitors, up 36% in the last three months alone, with 266 ranking keywords (10 in the Top 3) and 43 referring domains.
Source: Ahrefs
Keyword research
Found the condition, treatment and “near me” searches patients use for pelvic floor therapy.
On-page SEO
Optimized service pages and content so each one answers a clear patient question.
Local SEO
Strengthened local relevance signals for New Jersey searches.
Link building
Grew referring domains by 13 in three months to build the site’s authority.
Gets you found everywhere
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