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Printing & embroidery SEO case study: 1,657 ranking keywords
SEO for a custom screen printing and embroidery business in Miami, Florida, built on on-page optimization and a year of steady authority building.
1,657ranking keywords
50keywords in the Top 3
473monthly organic visitors
567referring domains
ClientCustom screen printing & embroidery
LocationMiami, Florida, US
ServiceLocal SEO & link building
DataAhrefs (Sep 2022 – Sep 2023)
The challenge
What needed to change
Custom printing is a competitive local category. The business needed to rank for the product and service searches (custom t-shirts, screen printing, embroidery) that local customers and companies use when ordering.
The results
What the data shows
By September 2023 the site ranked for 1,657 keywords, 50 of them in the Top 3 and 42 more in positions 4–10, with 473 monthly organic visitors across 77 ranking pages. Its authority grew steadily over the year to a Domain Rating of 29 with 567 referring domains.
Source: Ahrefs
Keyword research
Mapped product, service and Miami-area searches with buying intent.
On-page SEO
Optimized 77 ranking pages for the products and services customers order.
Technical SEO
Technical improvements so the full catalog of pages could be crawled and indexed.
Steady link building
Grew referring domains month after month throughout the year, reaching 567.
Gets you found everywhere
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