Education SEOContent SEOSearch Console

Education SEO case study: 12.2K clicks & 420K impressions

SEO for a university website that started with no organic presence at all and grew into a steady source of Google traffic.

12.2KGoogle Search clicks
420Ksearch impressions
334ranking keywords
0 → 50pages ranking on Google
ClientUniversity website
ServiceEducation & content SEO
PeriodMay 2022 – Sep 2023
DataGoogle Search Console & Ahrefs
The challenge

What needed to change

The website had no organic visibility: no ranking pages and no keywords on Google. Prospective students searching for the programs it offers could not find it.

The results

What the data shows

From May 2022 to September 2023 the site earned 12.2K clicks and 420K impressions on Google Search. It went from zero ranking pages to 50, and ranks for 334 keywords. Ahrefs values its organic traffic at $1,641 a month.

Source: Google Search Console & Ahrefs

What we did
Keyword & intent research

Mapped the program, course and question searches prospective students use.

Content & on-page SEO

Built and optimized pages so each one targets a clear search intent.

Technical SEO

Made sure Google could crawl and index the full site.

Authority building

Earned links from relevant referring domains to support rankings.

Education SEO: 12.2K clicks & 420K impressions for a university website report screenshotEducation SEO: 12.2K clicks & 420K impressions for a university website report screenshotEducation SEO: 12.2K clicks & 420K impressions for a university website report screenshot
★★★★★
“Tamzid delivered excellent work on this SEO project and was a pleasure to work with. Communication was clear and consistent throughout, and all deadlines were met without issue. Their SEO knowledge was solid, covering both on-page and off-page strategies effectively. When I requested additional support outside their core expertise, they were upfront about it and even helped connect me with other qualified freelancers. Overall, I had a great experience and would be happy to work with Tamzid again on future SEO projects.”
✓ Verified Upwork review
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