“Tamzid delivered excellent work on this SEO project and was a pleasure to work with. Communication was clear and consistent throughout, and all deadlines were met without issue. Their SEO knowledge was solid, covering both on-page and off-page strategies effectively. When I requested additional support outside their core expertise, they were upfront about it and even helped connect me with other qualified freelancers. Overall, I had a great experience and would be happy to work with Tamzid again on future SEO projects.”✓ Verified Upwork review
Footwear ecommerce SEO case study: +109% organic revenue
Ecommerce SEO for an online footwear store, focused on the one number that matters most: revenue from organic search.
+109%organic search revenue
+38%organic sessions
39.7KGoogle Search clicks
4.03Msearch impressions
ClientFootwear ecommerce brand
ServiceEcommerce SEO
FocusCategory & product pages
DataGoogle Analytics & Search Console
The challenge
What needed to change
The store had a large catalog of shoes for men, women and children, but organic search was not bringing in enough buyers. It needed better rankings for product and category searches, and that traffic had to turn into sales.
The results
What the data shows
In Google Analytics, revenue from organic search grew 109.27% and organic sessions grew 38.07% (May 2022 compared with March 2022). In Search Console, daily clicks grew from almost zero in August 2022 to around 250 a day by mid-2023, a total of 39.7K clicks and 4.03M impressions at an average position of 18.5.
Source: Google Analytics & Search Console
Keyword research
Mapped the category, style and product searches shoppers use when they are ready to buy.
Category & product pages
Optimized category and product pages, titles and descriptions for those searches.
Technical SEO
Technical fixes so Google could crawl and index the full catalog.
Conversion-focused content
Content and internal links that move visitors from search to the right product.
Gets you found everywhere
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