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Dental SEO case study: +64% organic traffic in 3 months
Local SEO for a dental and dental implant practice in Jersey City, New Jersey, competing for high-value treatment searches in a crowded local market.
+64%organic traffic in 3 months
3 → 8keywords in the Top 3
+31new ranking keywords
+129%organic traffic value
ClientDental implant practice
LocationJersey City, New Jersey, US
ServiceDental & local SEO
DataAhrefs (Jun – Sep 2023)
The challenge
What needed to change
Jersey City is a crowded market for dentists. The practice needed to rank for the treatment and “near me” searches that bring in new patients, especially dental implants, and turn more of that local demand into visits to the website.
The results
What the data shows
In the three months to September 2023, organic traffic grew from about 140 to 229 monthly visitors (+64%) and its estimated value rose from $173 to $397 (+129%). The site gained 31 new ranking keywords, Top-3 rankings grew from 3 to 8, and the number of keywords in Google’s top 20 reached its highest level in the site’s history.
Source: Ahrefs
Local keyword research
Mapped the treatment and location searches patients use, with dental implants as the priority.
On-page SEO
Optimized service pages, titles and content around clear local search intent.
Technical SEO
Fixed technical issues so Google could crawl and index the key pages properly.
Local authority
Built relevant links and citations, adding 11 new referring domains in three months.
Gets you found everywhere
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