“Tamzid delivered excellent work on this SEO project and was a pleasure to work with. Communication was clear and consistent throughout, and all deadlines were met without issue. Their SEO knowledge was solid, covering both on-page and off-page strategies effectively. When I requested additional support outside their core expertise, they were upfront about it and even helped connect me with other qualified freelancers. Overall, I had a great experience and would be happy to work with Tamzid again on future SEO projects.”✓ Verified Upwork review
Ecommerce SEO case study: 144K Google clicks for a US lighting store
Consistent, compounding SEO for a US commercial lighting and bulb supply store, from keyword strategy to monthly link building.
144KGoogle Search clicks
13.4Msearch impressions
20,052ranking keywords
423keywords in the Top 3
ClientCommercial lighting & bulb supply store
MarketUnited States
ServiceEcommerce SEO & link building
DataGoogle Search Console & Ahrefs
The challenge
What needed to change
The store sells commercial light fixtures and bulbs, a catalog with thousands of products and very specific searches. It needed to rank for those searches across the US, with no strategy, structure or authority in place when the work began.
The results
What the data shows
From May 2022 to September 2023 the store earned 144K Google clicks and 13.4M impressions. By September 2023 Ahrefs showed it ranking for 20,052 keywords, 423 of them in the Top 3 and 1,991 more in positions 4–10, with 8,705 monthly organic visitors (8.3K of them from the United States), worth an estimated $5.4K a month. Organic traffic grew from about 6K to 8.7K a month over that year. By April 2024 it had 8,600+ monthly visitors, 389 referring domains and a Domain Rating of 43.
Source: Google Search Console & Ahrefs
Keyword strategy
A keyword plan covering product, fixture and bulb searches across the whole catalog.
On-page & technical SEO
Optimized category and product pages and fixed technical issues across the store.
Content
Content that builds relevance for products and categories and wins long-tail searches.
Consistent link building
Monthly off-page SEO that grew referring domains steadily to 380, then 389.
Gets you found everywhere
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