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Law firm SEO case study: +214% organic leads
Legal SEO, local SEO and AI search optimization that turned a law firm’s website into a steady source of organic leads and calls.
+214%organic leads
+168%calls
+187%organic traffic
42Top-3 keywords
ClientLaw firm
ServiceSEO, Local SEO & AEO/GEO
FocusPractice areas & local search
DataSearch Console & rank tracking
The challenge
What needed to change
The firm needed stronger visibility for high-value legal service searches and location-based queries, the searches that bring in new clients.
The results
What the data shows
Organic leads grew 214% and calls 168%. Organic traffic rose 187%, and 42 keywords now rank in the Top 3.
Source: Search Console & rank tracking
Legal keyword research
Found the practice-area and location searches potential clients actually use.
Practice-area pages
Optimized each practice-area page around clear search intent.
Technical & local SEO
Technical fixes, Google Business Profile optimization, citations and schema.
Authority & AI search
Authoritative content, internal linking and AEO/GEO so AI answers can cite the firm.
Gets you found everywhere
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