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Sports news SEO case study: +1,318% organic search users
SEO for WI Sports Heroics, a US-based sports news website, that turned organic search into its biggest source of readers.
+1,318%organic search users
12Musers in 12 months (+401%)
662KGoogle clicks in 6 months
4.1%average CTR, up from 2.2%
ClientWI Sports Heroics
IndustrySports news publisher, US
ServicePublisher & technical SEO
DataGA4 & Google Search Console
The challenge
What needed to change
WI Sports Heroics publishes sports news, a fast-moving category where visibility depends on being indexed quickly, ranking for many timely and long-tail searches, and earning the click. Organic search was bringing in fewer than 300K users a year.
The results
What the data shows
Year over year (April 2022 – April 2023 in GA4), users from organic search grew from 290,773 to 4,122,193 (+1,317.67%), organic sessions from 376K to 13.5M, and engaged organic sessions by 4,027.83%. The site reached 12M users in 12 months (+401.2%), and average engagement time rose 192.7% to 1m 52s. In Search Console, the last six months brought 662K clicks (up from 249K) and 16.2M impressions (up from 11.5M), while average CTR rose from 2.2% to 4.1% and average position improved from 22.5 to 18.2.
Source: GA4 & Google Search Console
Keyword research
Deep keyword research to build long-tail keyword clusters around the teams, players and stories readers search for.
Technical SEO
Technical fixes with Screaming Frog, Ahrefs and Semrush so Google could crawl and index new articles properly.
Content & CTR optimization
Optimized and refreshed content, titles and descriptions to win more clicks from the same rankings.
Link building & tracking
Link-building campaigns, plus a proper GA4 and Search Console setup to measure every change.
Gets you found everywhere
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